Thursday, 27 September 2007

Awful product titles

Check out the titles of these products seen at the airport. Above was the “apple ipod”, below the “iRiver citrix”. Then these, which have had thousands of hours of design put into them, until some lazy nob-end product managers give them these names.

How enticing are those names?

They’re a barrier rather than attracting.

“Hey Jack, is that the new Samsung YP-19JBZB? Wicked!”

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