Thursday, 15 February 2007

Content Strategy

This is the generic content strategy triad that we use at work (scribbled & scanned). I'm quite pleased with it.

It's not terribly complicated to look at but it does expand nicely to allow for the most complex of sites/problems.

Before you get to it though, you need to define what is meant by a 'Content Strategy'. I would define it as "A Long term plan for what and how content should be created, organised and maintained to help achieve business/organisational goals"

Sometimes this is purely about the organisation of the content across a business. eg what content do we produce, how can we streamline it so that we reduce effort across channels?

Sometimes it's about back end management of data, eg what do you want to encode with the content that enrich it with information on how your company works

Sometimes it's about what content needs to be created in the first place.

This diagram sums up the key relationships that need to be considered pretty darn well.

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