Lack of thought in design.

This really pissed me off last night.

The labels that evans cycles uses are huge, especially when you consider the size of most products to do with cycling.
It means that much of the useful information (burntime / candle power / etc) that you would use to compare products are completely blocked out.

As these products range from about £9-50, comparing them is really essential. Why does the barcode need to be so large?as

Tiny things that aren’t thought about that ruin the experience.

Rubbish